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2017年12月04日
Passion for fashion
Sisters & Co designer Nancy Zhang has always wanted to design. When she was a young girl, she would rather be drawing pictures than out playing.

This led her to complete a degree in Creative Industries, majoring in fashion. Her talent stood out and she was a top student and winner in her collection for the prestigious South Island fashion awards.

She worked at Sisters & Co part-time during her course and when she finished her studies, she became fulltime and began work on designing Sisters & Co's own collection after the store's label had a few years of hiatus.

"It's so exciting to be doing what I love and I am passionate about pattern making, creating, and sewing. It's exciting starting the process from a drawing and seeing it through till the finished product. I am also looking forward to being able to sell it on the floor. But there have definitely also being a lot of challenges, like compromising on my design for cost, changes to construction due to manufacturing constraints, and also designing for a particular market and customer in mind. It is also quite a lengthy process but I have had a great team to help me, Rose helping with logistics and Andrene with her great eye for colour and fabrics. Rodelle has also been amazing and super supportive and I am so grateful that she has given me the opportunity. I can't wait to see the first collection on the floor," Nancy said.

I asked her some questions:

What inspired the creation of Sisters Label?

Our Sisters Label is primarily inspired by our customers. We continuously listen to their feedback and in conjunction with our design team, endeavour to create garments to fulfil their needs.

What is your design process?

I think it's great being able to collaborate with stores and factories based in New Zealand. Each capsule starts from planning, researching, drawing and then to choosing fabrics, pattern making, toiling, and getting our fabric cut and finally made locally in New Zealand.

After graduating from Toi Ohomai, what is the greatest thing you have learnt in your first year of working in the industry?

The process of how retail and online retail works. There are a lot more details to it than what we can see.

How would you describe your own personal style?

My personal style changes regularly according to my lifestyle. Sometimes I feel like I have a few personalities living in me in the way I dress. You'll find me shifting around in my Bassike gears with a pair of sneakers, or in my glam mood mostly on Saturday wearing either a Karen Walker dress or Shona Joy playsuit with my hair sleek back in a ponytail and my current favourite lip liner from Kjaer Weis.

What are some of the key trends coming through this season?

The classic slip dress is a must have key piece this season. We've selected a vintage print in a whiskey and a classic black for this style. It is a style you can play with for many different occasions. Also the elasticated culottes are big this summer, some people may find it too frumpy for their figure but the elastic waistband gives you a definition of a curve on your waist line. Pair it with something either slim or fitted on top.

What is the last fashion purchase you made?

I just purchased a pair of Adidas Originals EQT Racing Adv Shoes online.

What does a day of work at Sisters & Co look like for you?

My usual work day would be arriving in the office around 8.30am, checking my emails, grabbing my coffee, heading to the design room and pattern making or sampling away on my sewing machine. Hopefully Sisters Label will deliver new capsules five to six times throughout the year.

If you could trade closets with one person it would be?

Anna Dello Russo.Read more at:http://www.marieaustralia.com/cheap-formal-dresses | www.marieaustralia.com/red-carpet-celebrity-dresses
[ 投稿者:modefashion at 15:19 | modefashion | コメント(0) | トラックバック(0) ]

2017年11月27日
MEGHAN MARKLE OR KATE MIDDLETON
Although royal watchers are still awaiting the official Harry and Meghan Markle engagement announcement from the Palace, the Suits actress already appears to be the biggest fashion influencer in the royal family.

According to the Sunday Times, Lyst, “a global fashion search engine,” a company that creates a top 10 list of the most powerful celebrity fashion influencers, has announced that both Kate Middleton and Meghan Markle are on that prestigious list.

According to their top 10 list, singer Rihanna, actress Selena Gomez and model Bella Hadid are the top three. Number four on the list is Prince Harry’s intended, Meghan Markle, and Kate Middleton is number five, beating out the First Lady, Melania Trump.

The Lyst communications director Katy Lubin recently discussed how they determined that Meghan Markle was a bigger fashion influencer than her future sister-in-law Kate Middleton.

“We monitored the increase in searches created by some of their most talked-about outfits.”The Times points out that one of the reasons that Markle may have a more impressive search percentage is because Kate Middleton does recycle a lot of her clothes and they are not available for purchase. Another reason could also be that for nearly two months, Kate was out of the public eye due to serious morning sickness.

Lubin further explained that the “Kate effect” has been a huge influence of fashion, yet the designers that Meghan Markle has worn has changed the online search dynamics.

“The ‘Kate effect’ continues to drive demand for her chosen fashion brands, but this year we noticed outfits worn by Meghan causing unprecedented spikes in search for lesser-known labels such as Misha Nonoo, Mackage and Sarah Flint.”What put Meghan at the top? Her first social appearance with Prince Harry at the Invictus Games. She wore a white Misha Nonoo “husband shirt” and a Mackage Baya burgundy leather jacket. According to Lyst, of the top 10 “most searched for items of clothing,” six were worn by Meghan Markle.

Could this be the beginning of the “Meghan effect”?

Since her marriage to Prince William, the Duchess of Cambridge has influenced fashion, the phenomenon nicknamed the “Kate effect.”

As the Inquisitr previously reported, in the past few years, Duchess Kate has been a major fashion influencer in fashion and accessories. For example, last year, Catherine brought the Jackie Kennedy inspired pill box hat, as well as classic hair nets back into fashion, with her modern-retro, fashion-forward classic looks worn at somber events.

Yet, unlike Kate Middleton, who has been under the sharp scrutiny of Queen Elizabeth, American actress Meghan Markle has had the luxury of dressing however she wants due to her occupation. Could this change if she should marry Prince Harry? More than likely yes.

Although it is probable that Markle won’t be wearing fashionably ripped jeans, as she wore at the Invictus Games, and she will most likely not be wearing such short hemlines as she had previously worn, before dating Prince Harry.

Yet, she has already proven that she has the good fashion taste to dress properly for royal functions, as both Kate and Meghan have the same dress. This is the infamous Diane Von Furstenberg Zarita lace gown: Kate has the long black version, while Meghan has the shorter, navy version.

Meghan Markle is already a known fashionista, as she is friends with several fashion designers, and has regularly attended fashion shows. On the other hand, Kate Middleton started out as “reluctant” fashionista.

The secret to Kate’s fashion success is her stylist Natasha Archer. “Tash” as she is know, who recently married royal photographer Chris Jackson, has been working for Kate since the birth of Prince George in 2014.

According to a source who spoke to Vanity Fair, Archer works with designers and often will consult with them to create bespoke garments for the Duchess of Cambridge. She also has the fashion savvy to encourage Kate to try something a little more daring.

“Initially Kate was a reluctant fashion icon, but now she enjoys it. Tash helps source some of the clothes. She shops a lot for Kate online, and calls in hundreds of dresses for Kate to try on. She has persuaded Kate to take some more risks. The hemlines are shorter and Kate’s really pushing the boat out in the fashion stakes.”Yet, in the end, Kate Middleton has the final say of whether she wears a garment or not.

Kate’s favorite designers are British, including Jenny Packham, Temperley and Marchesa. We know she loves her wedgies, nude pumps and trainers.

Currently, Markle has been seen wearing Canadian, American and British brands. Will she go all British once she becomes engaged to Prince Harry? And will she wear the same designers as Kate, or will she continue to wear garments that are little more daring? Will the fashion influencer playing field even out in a couple of years, once Meghan begins to recycle clothing?

No matter what, it sounds like the probable sister-in-laws will surely continue to be top ten celebrity fashion influencers.Read more at:http://www.marieaustralia.com/plus-size-formal-wear | http://www.marieaustralia.com/cheap-formal-dresses
[ 投稿者:modefashion at 14:56 | modefashion | コメント(0) | トラックバック(0) ]

2017年11月22日
DON'T DENOUNCE THE IDEA OF INDIA
A person claiming to be born in “Indian-controlled Kashmir” draped one of India's eternal cultural symbol ‘sari’ into a political colour. In a desperate attempt to denigrate India's cultural pride, Asgar Qadri, the New York Times writer, made a rather bizarre proposition, blaming “rise of Hindu nationalist politics” as a major obstacle to “realising the country's promise of growth”, including that of the fashion industry. As if with vengeance, he blamed Prime Minister Narendra Modi and Textiles Minister Smriti Irani for safeguarding and promoting interests of India's most critical industries. This is no coincidence, and perhaps, the writer can never appreciate the fact that both these ‘personalities’ come from a State whose capital has been known as Manchester of India. What's bizarre, the writer accused the two of protecting the textile and apparel sector, which according to Assocham, is the second largest employment provider in the country, employing nearly 51 million people directly and 68 million people indirectly in 2015-16.

Resembling an aggrieved agent of global luxury brands, and seemingly peeved at more Indians basking in nationalistic pride than ever before, Qadri took distortions to a new high by claiming that “since the Bharatiya Janata Party formed a national Government in 2014, the Indian fashion industry has been pressed to aggressively promote traditional attire and bypass Western styles.” Much like his bigoted counterparts in India, who choose coloured prisms to analyse emergence of a ‘New India’ under Prime Minister Modi, Qdari went on to write, “The effort aligns with the party's broader political programme: To project multi-faith India, a country of more than 1.3 billion, as a Hindu nation.”

Prime Minister Modi and Irani are both right in their aggressive safeguarding of India's $150 billion textiles industry, which accounts for 10 per cent of the country's manufacturing production, five per cent of India's gross domestic product, and 13 per cent of India's exports earnings — there is nothing Hindu in it, for the industry employs and sustains people of all religions.

Preferring to overlook historic social reforms initiated by the Prime Minister, including one that ends the age-old scourge of Muslim women being subjected to oppression through triple talaq, Qadri exaggerated stray incidents and made sweeping generalisations. “Critics of Modi have been branded as anti-national, some shot and killed by Hindu nationalist activists,” he wrote. Naturally, he prefers not to look at far more lynchings of the same Hindu nationalists in Kerala and West Bengal. A visibly biased and prejudiced Qadri accused even Mahatma Gandhi and Jawaharlal Nehru of politicising traditional clothing and rued that “active state intervention and patronage of the fashion industry have never before reached this scale.”

Qadri is naive in imagining that the fashion industry of a nation as vibrant as India, thrives in isolation. In fact, many Indians today take pride in the fact that the state is responsive to the industry and is giving it the much-needed window of reforms and rejuvenation. But that does not mean that the state is suppressing international luxury brands, a weird logic Qadri seems adamant at pushing. He just needs to Google to find out that in recent past, many global luxury brands, including Women's Secret (Spain), Springfield (Spain), Simon Carter (Britain), Onitsuka Tiger (Japan), Cifonelli (French) have made their forays into India.

The New York Times writer also blatantly ignored the historic reforms by the Modi Government on Foreign Direct Investment, including the dismantling of Foreign Investment Promotion Board, which has thrown open new possibilities for international luxury brands. In fact, many big international apparel and manufacturing players have invested in India already, including textile machinery manufacturers Rieter and Trutzschler, and vertically integrated fashion brands like Zara and Mango (Spain), Promod (France), Benetton (Italy), Esprit, Levi's and Forever 21 (US).

Perhaps Qadri does not realise, by subtly taunting the choice of sari as an enduring attire by Irani and bizarrely linking it with Hindu nationalism, he has offended sensibilities of millions of Indian women, of all religions, and he should surf Twitter to find how enraged the country has been over his undignified remarks.

Qadri, in fact, symbolises a chronic ailment that has plagued the Western media — of trivialising India and Indian-ness — and looking it with predetermined bullock-cart and snake-charmer prisms. The trend gets louder and more envious as India begins to get stronger, politically, economically and culturally. And even as a tiny fringe bemoan, the rise of Modi back home, some of their disgruntled cousins in likes of Qadri do the brow-beating elsewhere. What a disgrace, a reputed American daily becomes a party to this shameful denouncement of the idea of India.Read more at:www.marieaustralia.com/vintage-formal-dresses | www.marieaustralia.com/one-shoulder-formal-dresses
[ 投稿者:modefashion at 18:02 | modefashion | コメント(0) | トラックバック(0) ]

2017年11月17日
Sally LaPointe Fetes Resort 2018 Collection With Dinner in L.A.
New York designer Sally LaPointe spent the last couple of days in Los Angelesstrengthening ties with the fashion community and hosting a dinner on Wednesday night at Chateau Marmont. LaPointe had a little help from entrepreneur NJ Goldston, who cohosted the affair with Mimi Cuttrell.

“It’s my first time doing something like this in L.A.,” said the designer, who currently sells in 25 retailers including Moda Operandi, Allora by Laura in Santa Barbara, Switch in Beverly Hills, and 1508 in Venice Beach.

LaPointe is often on the road for trunk shows at boutiques, but took a few days to meet with stylists and editors at Palihouse West Hollywood. “The clothes seem like a good fit in L.A., because they are about easy dressing,” she said. Although she prefers designing for fall, where she can use luxurious trims like fox fur on sweaters, she has found a following among women like Goldston who travel often.

“I have been hosting dinner salons for emerging designers because I think certain women like to be the first to ‘discover’ something new,” said Goldston, who is also a Net-a-porter ambassador. She gathered friends such as Christine Chiu, Sally Perrin, Rochelle Gores Fredston, Erica Pelosini and April Uchitel to help spread the word. She praised the label for being size-inclusive, a buzzword among fashion brands.

LaPointe noted that her sell-throughs have been steady, with several fall items already sold out, which she takes as an encouraging sign in the challenging retail climate. “I think that creating a certain amount of demand among customers does help to add longevity to the brand,” she said.Read more at:www.marieaustralia.com/pink-formal-dresses | www.marieaustralia.com/yellow-formal-dresses
[ 投稿者:modefashion at 15:46 | modefashion | コメント(0) | トラックバック(0) ]

2017年11月15日
A guide to fashion shows and designer glam
With the fifth edition of Arab Fashion Week kicking off on November 15, Gulf News tabloid! gives you the ultimate guide to runway shows and designers to check out at the five-day fashion event.

RUNWAY SHOWS

Over 30 international and regional designers will present their creations, dedicated to Ready Couture and Pre-Collections. That’s 24 runway shows over five days.

Designers to some of the biggest names in the business will be on hand to turn up the glam quotient. Aisha Ramadan, the Lebanese designer who has a celebrity client list that includes Jennifer Lopez, Charlize Theron, Ariana Grande and Aishwarya Rai Bachchan, will showcase her latest collection on November 15 at 7.30pm at City Walk.

Another celeb favourite — think Beyonce, Katy Perry, Kesha, Nicki Minaj, Shakira — Furne One of Amato Couture, will also showcase the label’s latest designs on the same evening at 10pm. This is probably one of the most coveted seats of the night.

ARAB STYLE

An Arab fashion event is not just about celebrity glamour. Designers such as the Lebanese-born Saher Dia, along with the contemporary label Louzan Fashion will offer a collection of feminine silhouettes, along with trendy abayas and sheilas.

LET’S PLAY WITH DOLLS

Mua Mua’s iconic hand-knitted celebrity dolls, made in Bali by Italian designer Ludovica Virga (Lulu), also make an appearance at AFW. Lulu has taken her dolls to Milan, Paris and New York and has presented them on the biggest stages, with a range starring Karl Lagerfeld, Lady Gaga and Anna Dello Russo, to name a few.

INTERNATIONAL NAMES

Some of the international designers to watch out for include Christophe Guillarmé, whose 2018 Spring-Summer collection offers a contemporary vision of Hollywood’s golden age. Think old-world charm inspired by an edgy Marilyn Monroe. Check out his collection on November 17 at 10.30pm at City Walk.

Also keep an eye out for Renato Balestra, the Italian genius whose client list includes the royal family of Thailand, and the former First Lady of the Philippines, Imelda Marcos, who commissioned the designer to style the wedding for her youngest daughter.

Meanwhile, Lebanese-Italian Tony Ward, whose celebrity client list includes Hollywood’s Felicity Huffman, Sharon Stone, Minnie Driver and Bollywood’s very own Katrina Kaif — who wore his stunningBeauty and the Beast inspired gown at the South Indian International Movie Awards in Abu Dhabi this year.

Don’t miss it!

Arab Fashion Week will take place from November 15-19, with the main stage being at City Walk.

No entrance fees, but you have to register to attend the show. Designers with a smaller collection will showcase their pieces in a presentation, taking place at the Dubai World Trade Centre and La Ville Hotel in City Walk.Read more at:www.marieaustralia.com/vintage-formal-dresses | www.marieaustralia.com/backless-formal-dresses
[ 投稿者:modefashion at 12:19 | modefashion | コメント(0) | トラックバック(0) ]

2017年11月10日
Unpacking Burberry’s New Strategy
Burberry is moving on up.

On Thursday, chief executive Marco Gobbetti laid out his much-expected, quite ambitious three-pronged plan to reinvigorate the 161-year-old British stalwart, which will include adding more leather goods and newness to its collections, tightening distribution by scaling back its lower-end wholesale partnerships, refreshing stores and using its reputation as a digital innovator to better communicate the transformation of the product offering.

The end goal is to elevate Burberry from an “accessible” label into a true luxury player that can go head-to-head with Europe’s most venerable houses, where prices are higher, margins are wider and growth is typically more stable. In October, chief creative officer (and one-time chief executive) Christopher Baileyannounced that he was leaving Burberry after 17 years, making way for a new chapter in the brand’s creative strategy. A successor for Burberry has yet to be named, although several analysts, including Mario Ortelli at Bernstein, John Guy at Mainfirst Bank and Thomas Chauvet at Citigroup, have suggested that British designer Phoebe Philo — who made magic with Gobbetti at LVMH success story Céline — could be a replacement.

“By re-energising our product and customer experience to establish our position firmly in luxury, we will play in the most rewarding, enduring segment of the market,” Gobbetti said in a statement that coincided with the announcement of first-half results for the 2017 fiscal year. Sales were £1.26 billion ($1.66 billion at current exchange), up 9 percent from £1.16 billion ($1.51 billion) during the same period last year. Sales at stores open for at least one year were up 4 percent. Burberry will be “firmly in the luxury segment, the most enduring and rewarding part of the industry."

“We have the foundations to build on and the team to execute our plans,” Gobbetti added. “This will enable us to drive sustainable growth and higher margins over time, while continuing to deliver attractive returns to shareholders.”

First-half pre-tax profit also improved, increasing 26 percent to £128 million ($168 million), driven by growth in Asia and demand for new styles riffing on Burberry’s most iconic product — the trench coat — but also handbags and small leather goods.

This marks a change in fortune for the brand, as pre-tax profits have fallen every year for the last three financial years.

However, the move upscale will have some short-term implications on profitability. Burberry said revenue and adjusted operating margins will be “broadly stable” for the next two years, with growth forecast in 2021.

Bailey's latest “see now, buy now” collection, which revived the brand's iconic check — once feared for its association with working-class "chavs" and football hooligans — has been "very positive," Brown said. And Gobbetti, who joined Burberry in July, is confident in the long-term benefits of repositioning. His new strategy aligns with his experience at luxury brands including Bottega Veneta, Givenchy and, most importantly, LVMH’s Céline, which he transformed from a middling player into a cultish label in partnership with Philo.


Gobbetti's decision to send Burberry upscale also follows pressure from business analysts to solve the brand’s unclear positioning. In the US, for instance, the general sentiment is that Burberry is an “affordable luxury” brand, more closely aligned to Coach than Dior, and therefore overly priced in the eyes of consumers.

Wholesale accounts for 30 percent of sales in the Americas, versus about 20 percent across the business. To change that, Gobbetti says he will cut back on non-luxury department-store space and its own retail stores, starting with the US.
Gobbetti’s first task is to reposition the product. Some Burberry items — like its polo shirts — cost much less than what its desired competitors charge, sometimes by 50 percent, while others — like its four-figure handbags and trench coats — are more aligned to the prices of rival luxury players. That means some prices will go up, though it won’t be a universal rule and will differ by product category.

“Today consumers' wardrobes are already full of iconic staples. Only innovation will entice them to buy,” Gobbetti said. For Burberry, that will mean creating constant newness by adding more novelty to core products, more capsule collections and building a wider handbag range. A recent example of the kind of product he'd like to see more of is the oversize tote rendered in a 1960s check that was pulled from the archives by the design team. “Bags with humour, personality and functionality; handbags that are identifiably Burberry” will be given more space in retail stores, explained Judy Collinson, the company's chief merchandising officer, who arrived in May 2017.

"We have factored in it will take some time to find the right creative lead for Burberry for the next decade," he said. "Don't expect any announcement very soon. There will be plenty of rumours, as there are already. We do not comment on any rumours."Read more at:http://www.marieaustralia.com/princess-formal-gowns | http://www.marieaustralia.com/red-formal-wear
[ 投稿者:modefashion at 16:26 | modefashion | コメント(0) | トラックバック(0) ]

Unpacking Burberry’s New Strategy
Burberry is moving on up.

On Thursday, chief executive Marco Gobbetti laid out his much-expected, quite ambitious three-pronged plan to reinvigorate the 161-year-old British stalwart, which will include adding more leather goods and newness to its collections, tightening distribution by scaling back its lower-end wholesale partnerships, refreshing stores and using its reputation as a digital innovator to better communicate the transformation of the product offering.

The end goal is to elevate Burberry from an “accessible” label into a true luxury player that can go head-to-head with Europe’s most venerable houses, where prices are higher, margins are wider and growth is typically more stable. In October, chief creative officer (and one-time chief executive) Christopher Baileyannounced that he was leaving Burberry after 17 years, making way for a new chapter in the brand’s creative strategy. A successor for Burberry has yet to be named, although several analysts, including Mario Ortelli at Bernstein, John Guy at Mainfirst Bank and Thomas Chauvet at Citigroup, have suggested that British designer Phoebe Philo — who made magic with Gobbetti at LVMH success story Céline — could be a replacement.

“By re-energising our product and customer experience to establish our position firmly in luxury, we will play in the most rewarding, enduring segment of the market,” Gobbetti said in a statement that coincided with the announcement of first-half results for the 2017 fiscal year. Sales were £1.26 billion ($1.66 billion at current exchange), up 9 percent from £1.16 billion ($1.51 billion) during the same period last year. Sales at stores open for at least one year were up 4 percent. Burberry will be “firmly in the luxury segment, the most enduring and rewarding part of the industry."

“We have the foundations to build on and the team to execute our plans,” Gobbetti added. “This will enable us to drive sustainable growth and higher margins over time, while continuing to deliver attractive returns to shareholders.”

First-half pre-tax profit also improved, increasing 26 percent to £128 million ($168 million), driven by growth in Asia and demand for new styles riffing on Burberry’s most iconic product — the trench coat — but also handbags and small leather goods.

This marks a change in fortune for the brand, as pre-tax profits have fallen every year for the last three financial years.

However, the move upscale will have some short-term implications on profitability. Burberry said revenue and adjusted operating margins will be “broadly stable” for the next two years, with growth forecast in 2021.

As expected, the market did not immediately react favourably to Gobbetti’s announcement. Burberry shares fell 10 percent in London trading on Thursday as the impact on short-term profitability from the new strategy concerned investors. "We did anticipate this," Julie Brown, Burberry's chief financial officer, said on a conference call on Thursday. However, Burberry expects that an increase in capital expenditure as it refurbishes stores will prompt higher sales. The US had a "negative performance" in the first half and remains "quite a challenging market overall," thanks to promotional activity in department stores, she added.

Bailey's latest “see now, buy now” collection, which revived the brand's iconic check — once feared for its association with working-class "chavs" and football hooligans — has been "very positive," Brown said. And Gobbetti, who joined Burberry in July, is confident in the long-term benefits of repositioning. His new strategy aligns with his experience at luxury brands including Bottega Veneta, Givenchy and, most importantly, LVMH’s Céline, which he transformed from a middling player into a cultish label in partnership with Philo.

Despite limiting distribution — eschewing e-commerce and keeping a tight rein on wholesale — Céline’s long succession of “It” bags and the halo effect of Philo’s fervour-inducing collections resulted in consistent double-digit growth during Gobbetti's tenure. In a recent interview with BoF, LVMH Fashion Group chief executive Pierre-Yves Roussel said that Céline makes more in annual profit today than it did in sales a decade ago when Gobbetti and Philo first joined the company.

Gobbetti's decision to send Burberry upscale also follows pressure from business analysts to solve the brand’s unclear positioning. In the US, for instance, the general sentiment is that Burberry is an “affordable luxury” brand, more closely aligned to Coach than Dior, and therefore overly priced in the eyes of consumers. (In the first half of the year, the Americas was the only region where underlying revenue — or sales that don’t take into consideration additional costs or currency fluctuations — were down.) Wholesale accounts for 30 percent of sales in the Americas, versus about 20 percent across the business. To change that, Gobbetti says he will cut back on non-luxury department-store space and its own retail stores, starting with the US.

Honing and refining the accessories offering could help to quickly transform perception, especially if the design team is able to turn around a hit style with speed. Burberry is best known for its trench coats. While that product is destined to remain a sales “hero,” handbags and accessories typically generate higher margins and are better at luring repeat customers. Burberry has lagged in profit margin compared to rivals like LVMH and Kering, whose brands have larger leather goods offerings. Accessories account for just 38 percent of revenues at Burberry, versus 55 percent at Gucci.

Gobbetti’s first task is to reposition the product. Some Burberry items — like its polo shirts — cost much less than what its desired competitors charge, sometimes by 50 percent, while others — like its four-figure handbags and trench coats — are more aligned to the prices of rival luxury players. That means some prices will go up, though it won’t be a universal rule and will differ by product category.

“Today consumers' wardrobes are already full of iconic staples. Only innovation will entice them to buy,” Gobbetti said. For Burberry, that will mean creating constant newness by adding more novelty to core products, more capsule collections and building a wider handbag range. A recent example of the kind of product he'd like to see more of is the oversize tote rendered in a 1960s check that was pulled from the archives by the design team. “Bags with humour, personality and functionality; handbags that are identifiably Burberry” will be given more space in retail stores, explained Judy Collinson, the company's chief merchandising officer, who arrived in May 2017. (Collinson is a luxury retail veteran whose CV includes 22 years at Barneys New York. Most recently, she was senior vice president of merchandising at Christian Dior US.)

Gobbetti also plans on strengthening Burberry's digital backbone. The brand was, without question, one of the first fashion firms to tap the power of social media, launching on Facebook in 2009 and embracing "see now, buy now" catwalk collections earlier than most. It has also made significant investments in e-commerce, omnichannel retail and data analytics.

Gobbetti said the company will continue to focus on building innovative experiences, like its newly introduced augmented reality app. Gobbetti also posited that the company is committed to continuing with the in-season fashion show model, a project of Bailey's that some thought would fall off after his departure.

"'See now, buy now' is something we are deeply committed to. The direct-to-consumer approach is fundamental today," Gobbetti said. "Immediacy is part of the way consumers expect to access brands. The other element that is changing is the velocity and continuous engagement with the customer. They don’t expect any more to see two collections, they want to find novelty very often."

Customer experience offline is of equal importance. Top stores are to receive a “light yet high-impact refresh,” with staff trained on leather goods and styling to increase productivity. A number of outlet stores will also be closed, although the company did not share how many.

While Gobbetti's track record indicates that his plans for Burberry are achievable, analysts underscore that these changes won't be easy to make. “I think it was the right thing to do. It shows a level of confidence in a new management team, but that doesn’t necessarily help the underlying market where momentum is drifting a little bit,”Mainfirst Bank's Guy said. “Merchandising, price and product are the type of things Gobbetti excels in ... My question is: will [a luxury shopper] buy a Burberry bag over Céline, Gucci, Louis Vuitton and so on. Is that asking the consumer to redefine how they think of Burberry?”

Indeed, moving to higher price points hasn’t worked for everyone. Mulberry famously u-turned on its move upmarket under ex-Hermès chief executive Bruno Guillon when shoppers balked at the new, higher price points. Last year, Hugo Boss also abandoned an attempt to jump from a premium player to a luxury one.

“It is going to be an uphill effort," said Luca Solca, head of luxury goods at Exane BNP Paribas, who spoke on the sidelines of the company's presentation on Thursday. "Going higher is very ambitious and you need strong traction. At the moment, the brand is weakening.” Finding a successor to Bailey quickly will be “of the essence” to reboot interest in the brand, he added.

While a new creative lead is essential to a successful revamp, Burberry has said little to address the recruitment process to replace Bailey or analysts' suggestions that Philo, who remains at Céline, could be a candidate. In October, BoF reported that LVMH is interviewing designers to replace Philo and rebuild the design team in preparation for her eventual departure from the French fashion brand. Fans of Philo — who knows her way around a trench coat, not to mention a handbag — believe she may be the key to establishing Burberry as the brand to truly own British luxury. However, in a meeting with investors on Thursday, Gobbetti said that nothing has been decided.

"We have factored in it will take some time to find the right creative lead for Burberry for the next decade," he said. "Don't expect any announcement very soon. There will be plenty of rumours, as there are already. We do not comment on any rumours."Read more at:http://www.marieaustralia.com/princess-formal-gowns | http://www.marieaustralia.com/red-formal-wear
[ 投稿者:modefashion at 16:19 | modefashion | コメント(0) | トラックバック(0) ]

2017年11月06日
Popular custom tailors in New Jersey
We continue our series of articles about the custom tailors from the separate states in USA. It is time to show you the custom tailors in New Jersey. Most of them are recognised when we speak about custom made clothing. They provide made to measure and bespoke services in their workshops. Some of them also has a bespoke shirt service. See what we found about in New Jersey:

Tom James - Tom James Company is the world's largest manufacturer of custom clothing. They make high quality custom suits and custom dress shirts for busy professionals in New Jersey and the surrounding areas. They also provide all of the furnishings needed to complete your custom look. Their highly-trained bespoke tailors at Tom James of New Jersey come directly to your home or office, saving you valuable time.

Morroni Custom Clothing - They are a full service custom clothing shop and provide complete wardrobe planning based on your career and social needs. Serving Pennsylvania, New Jersey, and Delaware. A custom suit made by Daniel Morroni will give you the silent, unshakeable confidence of knowing that you are perfectly presented. You will be personally measured by Dan. Your suit will be crafted using full canvas construction from his precise measurements. With his expertise you can make the right decisions on style, fabric and cut to blend perfection.

Sal Raumetta - Sal Lauretta for Men takes great pride in offering custom clothing and shirts to men throughout Bergen County and northern NJ. Their comprehensive process comes down to four stages that end with a custom suit or piece of clothing that is unique to you. Customers can place confidence in the knowledge that their custom clothing will look fantastic and fit their lifestyle, thanks to the Sal Lauretta for Men tailors’ dutiful attention to detail during the measuring process. Deciding on the fabrics to be used for handcrafted, designer menswear is an exciting part of the custom-fit process. Customers are sure to find the perfect fabrics for their tastes and needs with the help from the Sal Lauretta for Men team.

Roma Tailors - They have been proud to serve the Bergen county community from their Paramus location for 31 long and prosperous years. Additionally, their tailors and tailoring team has more than 45 years of hands-on experience, giving us the expertise they need to resolve any clothing adjustment dilemma under the sun at the tailor shop. The company is based on the belief that their customers' needs are of the up most importance. The entire team is committed to meeting those needs. As a result, a high percentage of their business is from repeat customers and referral.

Roma Tailors - They have been proud to serve the Bergen county community from their Paramus location for 31 long and prosperous years. Additionally, their tailors and tailoring team has more than 45 years of hands-on experience, giving us the expertise they need to resolve any clothing adjustment dilemma under the sun at the tailor shop. The company is based on the belief that their customers' needs are of the up most importance. The entire team is committed to meeting those needs. As a result, a high percentage of their business is from repeat customers and referral.

John Robert - John Robert Custom Shirts and Suits of Westfield, N.J. believes in quality clothes that are made to fit, feel and look right. The term “custom-made” means a paper pattern (based on an individual’s measurements) is drafted by hand. This pattern is used as a template to cut the customer’s order. This method is used for both shirts and suits­ – and is very rare! Careful attention is paid to the gentleman’s proportions, posture and unique specifications. Consideration of the customer’s lifestyle is primary. Preferences and taste from the corporate suit, shirt and necktie, the weekend sport jacket or the distinctive ensemble for the social event are what make the wardrobe practical and interesting. Quality is maintained in all aspects – material, make, fit and style.

E and N Custom Tailor - Esref Yaman’s love of fine clothing started when he was just seven years old. After his school day in Turkey ended, the young boy would go to work in a tailor shop. At the time, he made baby clothes. Esref’s formal career began in 1960, when he became a custom tailor. Even though his talent was clear from a very young age, Esref went to Paris to study and learn the finer points of custom tailoring. After he finished his education, Esref opened a shop in Turkey, where he worked on his own tailoring fine clothing. While it was not difficult at that time to find a tailor, it was not easy to find one as talented at his work as Esref. Customers flocked to him because of his dedication to making sure each and every garment fit its owner perfectly.

E and N Custom Tailor - Esref Yaman’s love of fine clothing started when he was just seven years old. After his school day in Turkey ended, the young boy would go to work in a tailor shop. At the time, he made baby clothes. Esref’s formal career began in 1960, when he became a custom tailor. Even though his talent was clear from a very young age, Esref went to Paris to study and learn the finer points of custom tailoring. After he finished his education, Esref opened a shop in Turkey, where he worked on his own tailoring fine clothing. While it was not difficult at that time to find a tailor, it was not easy to find one as talented at his work as Esref. Customers flocked to him because of his dedication to making sure each and every garment fit its owner perfectly.

Tony's Custom Tailor - With over 43 years of experience Tony's Tailor has been a staple of quality & service. In 2015 Tony's Tailor began a new legacy under the management of Angel Guerrero. Angel is not new to the tailoring business. He has been creating custom suits in the tradition of his family for many generations. He began his journey at the age of 12 in Ecuador studying under his father for many years. The same passion that was once introduced to him through his father later became his own when he decided to continue his studies and take on the trade that his family established many generations before. When Angel was 25 he decided to migrate to the United States in hope of establishing the family tradition here in the US. After working alongside other tailors for many years the opportunity to have a business of his own came when the longtime owner of Tony's Tailor decided to retire. Angel took the opportunity head on and now runs the business with the same passion and dedication that has always made Tony's Tailors stand out from the rest.

Tessuto Menswear - They believe that every garment they sell should fit you as flawlessly as possible, which is why they offer complimentary tailoring on every item item in their store. Done entirely by hand, and with the integrity of the original design in mind, their in-house craftsmen rebuild garments to your custom specifications that’ll leave you feeling, and looking, your best. Tessuto Menswear was created in 2004 to provide the Central New Jersey area with unparalleled service and merchandise imported from Italy. There's something about the feeling you get when you put on your new clothes that fit you well. You look good, you feel good.

Rocco's Fine Clothing - At Rocco’s Custom Tailor Shop in Summit, NJ, they’re proud to offer made-to-measure suits. They use luxurious fabrics and linings in a wide variety of materials and colors, including brands such as: Loropiano, Zinnia, Veratex, and Mainetti. For those of you with a sartorial flair, they offer a wide selection of novelty linings that will be sure to make you stand out in a crowd. The foundation of any great wardrobe is a well-made suit. However, no matter how high-end a label may be, at the end of the day, an off the rack suit is designed to fit standardized sizes, not the exact measurements of a real person. The solution? The only way to get the truly perfect fit you deserve is to have your clothing tailored to your measurements. In addition to fitting well, custom tailoring gives you the opportunity to choose the style and look that best fits your own personality and tastes. With a made-to-measure suit, you can control exactly the message you want your image to project to the world. They promise that every suit they make is an exquisite garment with a great fit. They produces suits with a level of craftsmanship and quality that is unparalleled.

Mevana - When you order custom tailored clothes and custom shirts with Mevana Fashions, you can always rest easy knowing that you will receive the very best quality at the best price around, since they order their wears directly from their custom tailor shop in Hong Kong there is no middleman and no inventory cost, they pass on their savings to you.

Couture Clothiers - At "Couture Clothiers" you can find full service tailoring from sewing a button to designing your next outfit. They have a large selection of the finest fabrics in the world - wool, cashmere, silk, flannel, to give you the garment and the look you need and want for men and women.

Genuardi - What makes their suits different and better are not the beautiful working buttonholes or the subtle hand stitching on the edges. Your suit is distinguished by their ability to understand your figure and apply the right techniques to optimize the fit. The ability to fit you well and eliminate all of those issues, big or small, that you've had with off-the-rack or other custom suits is their greatest asset. Very few shops are actually making handmade suits. However, handmade is the only way to really get it right.

Vihan's - Having served three different generations of happy satisfied customers. A loyal and constantly increasing clientele primarily based on referrals constitutes the badge of pride and distinction for the Vihan family. Quality off the racks, featuring the finest fabrics, sets Vihan apart from the competition. Scabal from England, Zegna and Barbaris front Italy are among the prestigious brand names offered by Mr. Vihan and Joe, whose devoted personal touch would make you a client for life after your initial visit. They specialize in custom suits and shirts.Read more at:http://www.marieaustralia.com/formal-dress-shops-canberra | http://www.marieaustralia.com/melbourne-formal-dress-shops
[ 投稿者:modefashion at 17:19 | modefashion | コメント(0) | トラックバック(0) ]

2017年11月02日
NANJING JOINS RANKS OF FASHION CAPITALS
The glitterati of Nanjing was out in full swing last night as the Kevin Liu Dimor fashion show got under way; possibly one of the most shining events of the year and quite the glamorous ending to October.

Fashionably late and dressed to impress, China’s most beautiful feathers rustled the glittering sleeves of selfie-taking fashionistas. With a triangular theme in the Renaissance Hotel, the stage was set, and Nanjing’s most important were conspicuously seated in the middle, with albeit a neck-craning, dreadful view of the show.

With an audience of roughly 400, the room was a sell-out and for good reason. A Mercedes Benz sponsored event, the main man was none other than Kevin Liu. A career stylist, Liu has made quite the name for himself within the fashion industry around his hometown in China's Northeast, and now, with his collection hitting Nanjing, he is set for success on a larger scale.

Last night’s show of women’s couture solidified China’s sophistication of the modern woman; striking black gothic ensembles mixed with utterly feminine designs. Liu’s baby blue dresses and white suits elegantly floated up and down the catwalk, paraded by a model mix of colour, race and talent.

As Nanjing shimmered its way into the night, vogue hotspot Shanghai has recently experienced some all-too-familiar fashion controversy, with the death of 14 year old underage Russian model Vlada Dzyuba, who it was alleged, died of exhaustion during Shanghai Fashion Week. China has certain rules set in place that allows for minors to work certain jobs.Read more at:http://www.marieaustralia.com/white-formal-wear | http://www.marieaustralia.com/formal-dress-shops-adelaide
[ 投稿者:modefashion at 13:17 | modefashion | コメント(0) | トラックバック(0) ]

2017年10月30日
Seoul Fashion Week places Korean designers on map
You probably only read about the fashion weeks in Paris, Milan, London, or New York — that’s because these are the “Big Four.” As fashion capitals of the world, they naturally receive the most press coverage. However, it’s important to note fashion weeks that happen worldwide. Seoul Fashion week took place Oct. 16-21 and occurs biannually in March and October for spring and fall collections. Seoul received a lot of press coverage including Vogue, Vogue UK, British GQ, and Women’s Wear Daily. I mean, who doesn’t love Korean beauty, K-pop music and Korea’s laid-back fashion scene?

One of the most impactful brands on the runway was Blindness, a brand that made the 2017 LVMH Prize short list. The brand’s name is inspired by the designers’ desire to make consumers blind to gender roles. Creative directors KyuYong Shin and JiSun Park dressed their female and male models in pearls, nylon coats and black corset belts. Other trends included a small brim hat with decorative pearls, reminiscent of a matador’s hat, black matador-style pants, bell-sleeve tops and an earth-toned color scheme, including light pink, black, grey, army green and pops of blue and yellow. Additionally, Inspired by pollution masks worn in Seoul, models also wore delicately embroidered veils with pearls.

Another notable runway show was the gender-fluid D-Antidote, who collaborated with the Italian brand Fila. Designer, Park Hwan-sung, studied at London’s Central Saint Martin’s college, and has gained popularity since his runway debut earlier this year. The brand’s collections are originally created for men, however can also be worn by women. The designs are nostalgic, yet modern chic. The collaboration uses influences from London and Seoul in its hoodies, track suits and backpacks. The backpack is a trendy street-style must have. D-Antidote Spring 2018 trends included track jogging pants, overalls, matching tops and jogging pants and fanny packs and fedora’s galore. Hawn-sung proves that one can be sport athleisure wear, be trendy and comfortable — it’s all in the attitude.

Seoul Fashion Week constantly showcases new trends that people crave worldwide; however, going global is difficult for Korean fashion brands. The internal market is so large that young designers may not need to expand worldwide.

Seoul’s fashion week seeks to help emerging designers. Business of Fashion reported; “Seoul Fashion Week’s 10 Seoul initiatives, for instance, supports 10 Korean brands with government funding and an international retail stockist.”

K-Fashion is working on other ways to become more global. Perhaps a Korean/American collaboration is in the works.Read more at:http://www.marieaustralia.com/formal-dresses-shops-sydney | http://www.marieaustralia.com/melbourne-formal-dress-shops
[ 投稿者:modefashion at 13:22 | modefashion | コメント(0) | トラックバック(0) ]