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Why Don't I Ever See Anyone Who Looks Like Me in Fashion
Fashion has always been a part of my DNA. As a child, I would spend hours dressing up in my mother's clothes, ripping out pages of magazines for things that inspired me, and drawing outfits from my favorite movies. Flash forward to today, fashion is still a huge part of my life, and I've even managed to make a career out of it. But whether I look at bloggers on Instagram or billboards on the street, one important question has always stood out to me: I'm Indian; why don't I ever see anyone who looks like me in fashion?

Growing up, I moved over 12 times, hopping around from cities like Mumbai, New York, and Dubai. Living in these cultural meccas, I often found myself wondering why the media didn't represent the stylish Indian people I saw walking on the streets every day. When I would see an Indian person being represented on TV, I'd quickly realize that they were based on stereotypes rather than the kinds of real people I knew. I'm looking at you, Raj from The Big Bang Theory and Apu Nahasapeemapetilon from The Simpsons. (C'mon, Apu's last name is something right out of a racist joke book, don't you think?) Even as I entered my first Fashion Week, it was jarring how I could barely count the number of Indian models I saw on one hand.

Where Are We Now?

When Priyanka Chopra broke onto the scene with ABC's hit show Quantico in 2015, everyone couldn't stop buzzing about how amazing her style was. I, for one, couldn't help cheering from the sidelines, "FINALLY!" But the thing is, Priyanka's amazing style was something I already knew about and, over the years, I had kind of just given up hope that people outside of my community would take notice. It was powerful to see Priyanka make it big because it felt like Indian people were finally a part of the equation and getting some much-needed recognition. I was lucky enough to meet the actress during an event and we instantly bonded over the fact that we both love fashion and we are both Mumbaikars (which is a playful way of saying we both lived in Mumbai). I told Priyanka that it made me proud to see an Indian person making it big in Hollywood and she said that it made her happy because she too was proud to be Indian.

While it's great that Priyanka is getting the recognition she deserves, it's been three years since she broke onto the scene, and she is just one person from a country with a population over 1.3 billion. There are so many other fashionable Indian women out there like Sonam Kapoor, who has over 11 million followers on Instagram. (For scale, that's about the amount of people who live in Belgium or, to make it relatable to fashionistas, the same number of people who follow street style star Chiara Ferragni.) There's also Aishwarya Rai, who has received many accolades for her Cinderella-esque gown at Cannes Film Festival, and Bollywood actress Deepika Pudukone, just to name a few. (If you need any proof of how stylish these women are, just scroll through their Instagrams and you'll see what I'm talking about.) We should be giving more women like them a platform, because everyone's obsession with Priyanka has proved that the world is ready for it.

One big missed opportunity was Vogue India's 10-year anniversary issue. Instead of choosing an Indian model or one of the many stylish Bollywood actresses, the magazine decided to "outsource" their talent (yes, I went there) by choosing American supermodel Kendall Jenner to be the cover girl. From a business perspective, I understand that it's a huge deal to land a covetable model like Kendall, but this could've been a huge moment for Indians to showcase some of the amazing, diverse talent we have in our country. It would've been inspiring to see someone Indian on the cover, showing the world that we're proud of our heritage.

Another thing that got everyone buzzing was a Business of Fashion article written by an Indian editor. I opened up Instagram one morning to see that a ton of my friends had posted a specific quote from the article that made them feel extremely marginalized, and it was easy to see why. "They [Indians] may not be the tallest or the conventionally prettiest of models," read the quote. I had many conversations that morning with others who were completely stunned by the fact that a fellow Indian could say something like that. If we perceive ourselves in this light, what stops others from doing the same? Being someone who's been called both "too Indian" and "too Americanized" my entire life, the article made me furious because that statement is so far from the truth. While the editor did apologize stating she meant "Indian models weren't perceived as 'the prettiest' by the Western-centric standards that dominate the fashion market," it still made me sad to think that these so-called beauty standards are so deeply ingrained in our society. Shouldn't every ethnicity be celebrated and considered beautiful? We shouldn't be ripping each other down; we should be embracing each and every individual for who they are, and all of the unique traits they bring to the table.

Beauty companies like Rihanna's Fenty Beauty and Huda Kattan's beauty line are breaking the mold by making it a point to include a diverse range of models in their campaigns and, more importantly, releasing multiple shades of their products. Their lines were instant successes, and people of all different ethnicities couldn't stop expressing their excitement over feeling included for once. The fashion industry should take a cue from these companies and the public's overwhelming cry for more diversity. Honestly it baffles me why designers don't even see this as an opportunity to make more sales. They're all missing out on a huge segment of the population, one that could potentially mean millions of dollars in revenue. What company wouldn't want that?

Where Do We Go From Here?

One Indian woman in the fashion industry that I admire greatly is Roopal Patel, who is the SVP fashion director at Saks Fifth Avenue. Looking at her career, it makes me proud to see another Indian woman succeeding in the industry, particularly one who is regarded so highly by her peers and designers. I admire Roopal not only because she has a lot of knowledge about the fashion industry, but also because she's managed to forge her own path as one of the only Indian woman directors of a multimillion-dollar retail company. Having even one person with a high-profile fashion job like Roopal's can help inspire a movement in the industry. I know she has already inspired me in my own career.

Even though I am just one person, I've made it my mission to do everything I can to make the situation better. Working at a place like POPSUGAR, I feel like I can voice these issues and unearth Indian brands and designers that mean something to my culture. I've been making a conscious effort to include people of all different backgrounds in my stories in the hopes of making everyone feel more included when they read an article of mine. During my first week at POPSUGAR, I was showing my team pictures from my sister's wedding and everyone was asking questions about what each outfit meant and what exactly one wears to an Indian wedding. I decided to write a couple of posts about it and, just like that, I was already writing about topics that mattered to me.

This past year has sort of been an awakening for women. There seems to be a growing platform for women of all races to speak out when they feel like they're being marginalized and underappreciated in today's society. While these strides are long overdue, we definitely still have a ways to go. Much like the body-positivity movement, it's time to call for the fashion industry to be more diverse so every young woman can feel like they are being represented in some way. It's inspiring to see how Ashley Graham and Tess Hollidayhave managed to start an entire movement about the lack of curve models in the industry. Maybe we can learn from these empowering women and try to get the conversation started in the same way. Whether it's by using social media like the effyourbeautystandardshashtag and calling for Indian bloggers to band together, or simply by sharing this story to spark conversations, we can at least attempt to make a difference.

In the future, I hope to look at the runways of my favorite designers and see Indian models being included, but I wouldn't want it to end there. I would love for all ethnicities to be represented. Call it wishful thinking, but I think it can be accomplished in time. It's the best feeling in the world to see designers like Naeem Khan and Sachin and Babi Ahluwalia pave the way for other Indian designers out there. It gives me hope. After all, fashion is all about dreams. It takes a dream to start a company, it takes a dream to create a collection, and it takes a dream to make even the slightest difference in the world. Maybe one day, this simple dream will become a reality and we can finally look up at a billboard or open up a magazine, and see someone who we relate to looking back at us.Read more at:http://www.queenieau.com/formal-dresses | http://www.queenieau.com/formal-dresses-sydney-au
[ 投稿者:yellowok at 14:46 | Shopping Centres | コメント(0) | トラックバック(0) ]

For Prada, black nylon is a safe haven in a storm

With social and political crises unsettling the globe, Milan Fashion Week was all about slogans this season. “Time For Change” has been a particularly dominant catchphrase, one the fashion world can expect to see branded across sweatshirts, waistbands and accessories next fall and winter.

The ubiquity of the expression does not necessarily denote consensus around the message it’s designed to convey. For some, it means back to roots. Others intend it as a call for respect.

But the overall implication seems to be a rejection of the status quo, which really isn’t surprising in fashion.

Naturally, Miuccia Prada is the outlier. Prada eschewed words because they have lost their meaning. Where they appeared on prints in her new looks, words were meaningless.

The second day of Milan Fashion Week of mostly menswear previews for Fall-Winter 2018-19 opened with youthful designers focused on urban streetwear that tries to capture the zeitgeist of millennial consumers.

Here are some highlights from Sunday’s shows, including Prada, Dirk Bikkembergs, MSGM and DSquared2:


In challenging times, it is not unusual to seek the familiar. For Miuccia Prada, there is comfort in black nylon.

The designer generously employs her favored material in her pieces for the next cold weather season, padding them and applying them in protective layers. The boxy shapes for men and women appear to conceal the wearer in a unisex vein, but it is all for naught: name tags suggested a form of surveillance (or consumers who agree to the concept of the identity tag as a statement.)

“I think we are in a moment when these aspects of control are very relevant,” the designer said after the show.

Despite the collection’s utilitarian nature creating a sort of uniform of anoraks, jackets, caps, straight trousers and skirts, Prada said she also wanted elegance.

Beyond the dystopian looks, she included tourist-grade short-sleeved knits and wild print shorts for men, and slit-skirt suits in bright tones paired with open-toe heels and long leather gloves for women.

Prada enlisted architects to design new accessories, including a padded front pack that could stand in as a form of body amour, and a utility tool apron. Artists came up with the prints: burning bananas and meaningless strings of words.

“Now they no longer represent concepts, but they are pure decoration,” she said.

The runway show was in a newly repurposed industrial building near the Prada Foundation contemporary art space, Unusually shaped and labeled crates lined the walls. Prada promised they concealed strange things “that are preparing for some strange transformation.”

The narrow aisles created a sense of disorientation as the fashion crowd struggled to its seats. That seemed an apt metaphor for the state of the word.

“We don’t know where we are going, which is of course scary, of course interesting. Because I feel big changes are happening,” the designer said. “Some people say beauty will save the world. I think the world will be saved by intelligence, humanity and generosity. And possibly love. But of course the aesthetic can help, a little help, if you can afford it.”


Milan university students served as both models and inspiration for the new MSGM collection. Taking their cue, brand founder Massimo Giorgetti found himself making an unexpected turn toward the dapper with hints of classic Milanese styling.

“I studied the attitude of these guys, and it is less streetwear than usual without losing modernity,” Giorgetti said. “Some are very, very elegant. The concept of elegant Milan, Italy, needs to be restudied also by a brand like mine. There’s an evolution going on.”

The silhouette veered toward the everyday, neither too slim nor oversized. Looks included snazzy suits with zip-up jackets in pink or red worn with ties, as well as plaid trousers paired with cardigans and jumpsuits. Giorgetti collaborated with Eastpak on a series of graphic printed backpacks and travel bags.

The designer emblazoned the collection with phrases of graffiti he collected from the desks, tables and restrooms of Milan’s universities. They included “Tempo per cambiare,” Italian for “Time for Change,” along with the Italian phonetic rendering of “I love you” as “hailoveiu.”

Here, “Time for Change” clearly meant honoring roots and not looking abroad for validation.

“They are very serious, very clever and very positive,” the designer said of the Milan students he worked with. “And they love their country.”


Dutch style, painting and design were all reflected in Lee Wood’s latest collection for Belgian label Dirk Bikkembergs.

And in keeping with the down-to-earth Dutch nature, the collection was full of necessary items. A rain-resistant technical down coat was worn with tailored pants for an urban look merging sportswear with sartorial tradition.

“A man needs to be authentic,” Woods said backstage. “We have a thousand things to do and life goes on. They are not heavy garments. They are basics, things we need.”

The dark palette of navy blue, black and gray was inspired by paintings in Amsterdam’s Rijksmuseum and included contrasts of deep cerulean blue, vermillion red and saffron yellow. The mixing of materials, such as in a nylon parka with a wool back panel and knit waistband, drew from a Rotterdam architectural institute. Straps on pockets echoed the ones on leather footwear.

Wood said he was drawn to the Netherlands by coincidence. The models he was selecting came from there and the music a DJ played at casting sessions was Dutch.

“I said I think I have to go, and visit this world,” he said.


Model Bella Hadid bookended the runway show for DSquared2, the label of Canadian twins Dean and Dan Caten, opening as a cowgirl in plaid over denim and closing as a chic hippie in a tiered handkerchief gown worn with a big fur coat.

DSquared2 adhered to the recent Milan trend of combining the men’s and women’s shows, scheduling theirs during the less hectic January round focusing on menswear.

Red plaid emerged as the prevailing print in the Western-themed collection. The mood ranged from a little bit country to a little bit rockabilly to a little bit hippie chic. Oversized knitwear served as tableaus for western scenes.

Any classic cowboy would feel at ease in the suede coat with sheepskin linings, while leather vests layered over flowing white peasant shirts for men or dresses for women gave an edge to the usual boho styling.

The accessories of the season: big Double-D belt buckles and sequin neck scarves for men, or shiny sequin cuffs for him or her.Read more at:black bridesmaid dresses | blue bridesmaid dresses

[ 投稿者:yellowok at 17:44 | Shopping Centres | コメント(0) | トラックバック(0) ]

Why Florence is the cradle of Italian fashion
From Michelangelo's David to the sea-god Neptune, the most famous men here may be naked, but every year the Tuscan city becomes the capital of men's fashion, putting on four heady days of ready-to-wear shows.

The event, which kicks off Tuesday, is a must for buyers, journalists and fashionistas – drawing some 36,000 last year – who gather to gawp, gossip and go mad over the latest trends at the city's imposing Fortezza da Basso fortress.

Some 1,200 brands are expected to present their autumn-winter collections at the 93rd edition under headliner Karl Lagerfeld, with old hands like Paul&Shark alongside newcomers such as M1992 by Italian DJ Dorian Stefano Tarantini.

It was Tuscan businessman Giovanni Battista Giorgini who organised the first Italian fashion show, hosting a gathering with US and Canadian buyers, journalists and distributors at his home in 1951 – largely in a challenge to French fashion.

Then relatively unknown labels such as Simonetta, Pucci, Fontana and Cuppucci went down a storm and Giorgini replicated the shows the following year in a grand hotel, before they became a fixed feature at the majestic Pitti Palace.

It was under the Pitti's glass chandeliers that the biggest houses – Gucci, Schiaparelli, Ferragamo – showed off their creations until the 1980s, making "Made in Italy" a byword for the highest quality and most sought-after fashion.

"Florence's relationship with fashion is rooted in its economic, political and cultural history, dominated by powerful craft guilds," says Angelo Cavicchi, president of the Pitti Discovery Foundation and the Florence Center for Italian Fashion.

From the 12th to the 17th century, the city boasted 21 such bodies protecting the interests of the rich and influential in the art and crafts world, the most powerful of which were known as the Arti Maggiori.

The elite Arte di Calimala, the guild of cloth finishers and foreign cloth merchants, was among them. It imported raw fabrics before transforming them into refined materials and exporting them in a trade that drove the city's economy.

The Calimala competed with other guilds – like the wool or silk merchants – over who could finance the greatest architectural and artistic works in the city, from the bronze doors of the Baptistery to the Cathedral's famed dome.

"It was comparable to the key support private companies, including many fashion houses, bring today to cultural projects," says Saverio Pacchioni, a member of the Associazione Partners Palazzo Strozzi, which persuades firms to promote the arts in Florence.

The modern-day city manages to defend its position as a fashion leader by preserving local craftsmanship and working in partnership with its close neighbour Prato, the country's leader in supplying fabrics to the ready-to-wear industry.

Florence boasts historical gems such as the Antico Setificio Fiorentino, a silk factory founded in 1786 which still produces jacquard weaves and damasks by hand on looms that once belonged to the city's noblest families.

And the city's traditional skills are protected from the march of time thanks to fashion schools like Polimoda, which ranks among the top 10 such institutes in the world.Read more at:www.queenieau.com/cheap-bridesmaid-dresses | http://www.queenieau.com/formal-dresses-sydney-au
[ 投稿者:yellowok at 15:06 | Shopping Centres | コメント(0) | トラックバック(0) ]

What Fashion Trends to Expect in 2018?
While this year was all about floral prints and embroideries with Millennial Pink as the colour of the year from summer dresses to winter jackets we all saw this colour in our wardrobes. The 2018 will tend to be about sequins, art collaborations with designers and artistic designs with detailed thread and shimmer work on pastels, nudes and basics. Some of the trends to look forward to -

1. Sequins – Sequins will be next fashion statement and celebration of the year. From Tom Ford, Versace, Dior to Chanel, everyone’s following this trend. Sequin tank tops can be paired with bomber jackets or oversized cotton shirts to give a day look. While brunches will shine with tilt of shimmer & shine shrugs and jackets will help detailing. The sparkle will also be seen on bags and shoes to pair with solid colour dresses and tops to give the little bling to the look.

2. Art Collaborations – Fashion designers have embraced the world of art to create some of their best and most lasting work in the past. Today, the tradition carries on, stronger than ever. The coming year will see designs and trends inspired by famous artists. We will see designers collaborating with famous artists to create a unique collection together. For instance, Micheal Kors doing a collection with deep prints that will display art and beautiful silhouettes.

3. Ruffles - It started with flutter sleeves. Then graduated to peplums. We will see ruffles out in full force for 2018. Ruffles add feminity to a piece. We saw one shoulder ruffles and skirts and dresses with ruffle edges ended the year, this style is definitely to stay. We will be seeing lots more of this along with bold colours such as blue, red, yellow and brown.

4. Sheer – Sheer tops, tunics and dresses were the favourites in 2017 with embroidery and some sequin work. Designers have taken a different approach in 2018, where we will see coordinates as shown by Dior, Pranav Gurung. We will also see sheer tops, dresses paired up with pastels for evening and brunch looks, giving new meaning to the words light and airy.

5. Checks - Whether it’s an intricate gingham or oversized tartan print, checks will be the hottest trend for 2018. Checks give a definition to the body and the look. It is one of the trend that can worn for any occasion in the day. Classic checks with pieces, which will feature interesting details such as bright embroidery or beads work. Over-sized check suits and jackets will be seen for formal wear. Tartan on gorgeous modern pieces, like a pair of wide-leg culottes or crop tops. Checks paired with contract colour solid or pastel pants, skirts and shirts will be seen in 2018.

The fashion e-commerce space is springing rapidly in India making customers shopping experience very convenient with varied options. With this growth the constant changing fashion trends will be easily available for the costumers. There will be evolution of e-commerce fashion brands and bring in international labels to India.Read more at:http://www.queenieau.com/formal-dresses-brisbane-trends | http://www.queenieau.com/formal-dresses-melbourne-au
[ 投稿者:yellowok at 18:31 | Shopping Centres | コメント(0) | トラックバック(0) ]