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2017年10月31日
Kavindama returns to SA Fashion Week 20 years later
Kavindama says she is in Johannesburg to pay homage to the SA Fashion Week and its founder Lucilla Booysen for exposing African fashion and empowering young designers. Kavindama was one of the young designers who were featured by Booysen during the inaugural SA Fashion Week in 1997.

Kavindama – dubbed the Fashion Queen by the local media – first achieved prominence when she pioneered the merger of Southern African dressmaking and artistry with Western fabrics in the early 90s, inspired by the immense possibilities of recreating Ndebele fashion.

Her exquisite Ndebele fashion wear and beadwork also formed part of the collections on the runway at the launch of the M-Net Face of Africa – southern Africa finalists in Johannesburg. The experience, Kavindama said this week, has inspired her to continue exploring the infinite possibilities of Ndebele design and knitwear.

Today, Ndebele fashion is celebrated internationally and is in vogue throughout southern Africa. Next month, the legendary fashion designer will return to South Africa to award upcoming young designers from the SADC region with the Ineeleng Kavindama Fashion Award medals and trophy as part of the grand finale of the Fashion Without Borders Designer Roadshow. The Fashion Without Border Designer Roadshow will be held on November 11 2017 at the Vereeniging Civic Theatre in the Vaal Triangle.

Kavindama says the gold medals are meant to motivate young designers from the SADC Region, who are focused, have business sense and a vision of where they want to go in the near future. “These awards are there to motivate young designers from the region to know that it is possible to singlehandedly change the trends and not to lose patience in what they believe in,” said Kavindama.

In the last 20 years, Kavindama has won the best designer for Menswear at the South African Fashion Designers Association in 1995. She is the first designer from Botswana to showcase in the first M-Net Face of Africa in 1997. She is also the first designer from Botswana to participate in the South African Fashion Week in 1997 and 1999. Her extensive body of work has also been featured on CNN after winning the SA Fashion Designers Association best men’s wear in 1995. Kavindama later represented SA at the Vukani Fashion Show in Atlanta, Georgia, USA.

Early this year, Kavindama gave awards to the best fashion designers and models with at the Fashion Without Borders Designer Roadshow in Gaborone. In July this year, Kavindama judged the Botswana President’s Day Fashion Show. She is currently the Director of Ineeleng Holdings (Pty) Limited, a company that deals with supplying medical equipment to the Botswana Government Hospitals since 2006.Read more at:www.queenieau.com/red-carpet-celebrity-dresses | www.queenieau.com/cheap-formal-dresses-au
[ 投稿者:yellowok at 16:53 | Shopping Centres | コメント(0) | トラックバック(0) ]

2017年10月19日
Designer Caroline Néron on building a thriving Canadian fashion brand
At a time when many Canadian designers are grappling with walking the line between art and commerce, Quebec's Caroline Néron insists it's all about attitude. The 44-year-old Boucherville native, who started her successful acting and singing career at the age of 17, switched gears 14 years ago to pursue a path in jewellery design and retail. Today, she boasts 19 stores in Quebec, one in the West Edmonton Mall, and plans to open soon in Toronto at Square One Shopping Centre. Her online business, which includes handbags and fragrances, is on fire, and she's already started to build a following in the U.S. and Europe. Néron is charismatic, driven, and focused — three choice traits for any entrepreneur — and her fashion-forward aesthetic has helped establish her one Canadian fashion brand that has serious legs. I spoke with Caroline Néron from Montreal recently about her vision and why, even though she's an artist, commerciality is not a dirty word.

It's impressive to see the way your brand's taken off, especially in a country where it's often tough to get a brand going. Did you envision all this when you started your business 14 years ago?

Actually I've always had huge goals in my life, and my first one, when I was five, was to be an actress and a singer. That's when the whole dream started. I started my career at 17 and did lots of series and movies, in Quebec mostly. But even though I had a successful career, when I turned 30, I started getting scared seeing all these actors around who stopped getting work, struggling to get gigs. I thought, one day, it's going to be my turn, because these careers are so up and down I said, okay, you need to be a business woman. You need to be in charge of your career, and make sure that you can provide and also produce your own stuff. Because I was a huge fan of fashion, and shopping was something that I really loved, I decided to go into retailing jewellery. I feel that those are the accessories that really complete a look. So, even though I didn't know anything about it, that's how I launched into it. I called a jewellery designer and she helped me get started. Soon, I had my own kiosk. There was no real plan, just the fact that because I'd been an artist all my life, it was my goal to make sure I was creating every day. Then I had a motorcycle accident, and was in a wheelchair for a while. I couldn't act or sing, so I really focused on my company and grew very fast. Now after 14 years, this is my main focus. It changed my life in such a beautiful way and I've learned so much through it, I'm hardly acting at all anymore. I love my company, and I feel fulfilled.

What inspires you the most about remaining in Canada?

I love Canada. With everything that's going on the world, we have the best country ever, and the more I travel, the more I love my country. I love the open-mindedness and the diversity. We're not perfect but we're pretty close to it. I also love the four seasons. Too much winter is not good, but I try to appreciate it much more because I have an eight-year-old daughter, Emmanuelle, and she needs to do winter sports and appreciate the snow.

To what do you attribute your drive and that clarity of vision?

Maybe my education. My parents are both business people. They're in real estate, but they took charge of their careers. I guess it was the way my parents always educated me and my sister to follow our dreams, even if they were scared when I first said I wanted to have a manager when I was only nine-years-old. The fact that they helped me and gave me confidence…well, just having that gives you wings. Also, because I was extroverted, I always talked about my emotions and how I felt, and I always expressed what I wanted to have and I put it down on paper. I was very disciplined since I was very young. I believe that if you put it down on paper, at one point you will do something about it.

You seem to really understand the importance of walking the line between art and commerce. Most people don't have both sides of their brain working that way — they're either creative, or they're business-minded.

But what most creative people always say is, I'm not good at business! Stop saying that to your brain. You are good. You just have to start focusing. I learned it all. Obviously I had some of the right characteristics — like my temperament was maybe made for that. But I still try to influence people to stop talking negatively about business. A lot of artists think that because they're thinking marketing, they're thinking of the consumers and they're reducing the quality of creativity. That's not the case at all. It's the opposite. You have to understand your market and you can go crazy on a piece, but just make sure there are some pieces that are less niche and going for a wider range of people. As an artist you want people to love it, to wear it.

You're also doing pieces for men.

And wow! That's a growing market…

How come? Why do you think men are so attracted to maybe not only what you do but jewellery in general these days?

I think it's new. I have a lot of new customers who never wore any bracelets before. But I feel with the internet, they see other people doing it so then they start doing it. They start thinking about taking care of themselves. I feel people — both men and women — are taking much more care of themselves inside and outside.Read more at:www.queenieau.com/pink-bridesmaid-dresses | www.queenieau.com/red-bridesmaid-dresses
[ 投稿者:yellowok at 19:02 | Shopping Centres | コメント(0) | トラックバック(0) ]

2017年10月11日
Indonesia seeks to make a mark with Modest Fashion Week 2017
As a Muslim-majority country, Indonesia has a huge potential in developing its Muslim fashion industry.

Realizing this, Indonesia Modest Fashion Designers (IMFD) supported by the Tourism ministry is set to hold Indonesia Modest Fashion Week (IMFW) 2017 event on Oct. 12-15 at the Jakarta Convention Center in Jakarta.

“This event is part of our efforts to encourage private companies, industries and associations to achieve the goal of becoming the Muslim fashion capital in the world,” said the ministry’s archipelago tourism marketing development deputy, Esthy Reko Astuti.

Esthy considered fashion and tourism important to the creative industry. Moreover, fashion contributes a lot to the tourism sector, other than culinary and souvenirs.

“Tourists mostly spend their money on these three things apart from hotel and transportation,” Esthy added.

She also encouraged Muslim fashion designers to incorporate local material into their design.

“There should be a local touch because it’s who we are. We have tenun, batik, pearls and gemstones,” she said.

“The creativity of Indonesian designers have allowed them to compete in the global stage; local material gives a competitive edge for these designers and it’s also an effective promotional tool for Indonesia,” added IMFW 2017 project director Jeny Tjahyawati.

Prior to becoming Indonesia Modest Fashion Week 2017, the event was named Indonesia Islamic Fashion and Product (IIFP) for the past two years.

For this year, the event is set to feature 150 booths and 60 works from local and international designers.Read more at:www.queenieau.com/bridesmaid-dresses | http://www.queenieau.com/formal-dresses-sydney-au
[ 投稿者:yellowok at 12:04 | Shopping Centres | コメント(0) | トラックバック(0) ]