Fashion for value addition
The most recent addition to the list of fashion showcases this year, Made in Pakistan 2017, took place in Karachi last weekend. It offered a change of pace as numerous design labels, including young and upcoming ones, brought their capsule collections to the runway. The event was a joint venture by one of Pakistan’s leading platform for designers, Fashion Pakistan, and TDAP (Trade Development Authority of Pakistan), which served as title partner for the three-day run.

The idea behind the Made in Pakistan 2017 fashion display was to create collections for export and strengthen ties with fashion businesses abroad. It aimed to promote Pakistani art and culture overseas through fashion and increase the production of value added products from the country. This not only gave up and coming designers a chance to showcase their work internationally but also allowed for strong representation of Pakistani fashion on global fronts.

According to Feri Rawanian, CEO Fashion Pakistan, “We at FP [Fashion Pakistan] want to develop our designers and provide them a stage so they have the right market in sight and the tools to get into this value added segment in-line with international trends and consumer demands, and this collaboration with TDAP also aims to just do that.”

Sharing his views on the initiative and partnership with Fashion Pakistan, Saeed Tamimi of TDAP observed, “TDAP has been instrumental in facilitating and promoting Pakistan’s fashion industry for the last many years. It supports and facilitates the participation of Pakistani fashion designers in mainstream local and international fairs, fashion weeks and other related activities. Similarly, each year, on the occasion of TDAP’s mega event, Expo Pakistan, it encourages and supports the designer industry to showcase their masterpieces before hundreds of foreign buyers and international media.”

Designers who brought their ‘A’ game to this initiative included Deepak Perwani, who opened the show with his collection, D Philosophy that was all about bright colours. It was followed by a display of Amir Adnan’s menswear collection, Fnk Asia’s ethnic pieces and Nova Leather’s trendy leather outfits while Hassan Riaz presented a fashion forward collection and The Pink Tree Company remained true to their design ethos with Bougainvillea Diaries. Tena Durrani closed the show with her smart, short and long dresses that made for a perfect finale for Day One.

Proceedings on the second day began with Aamna Aqeel’s The White Susi that offered a blend of eastern and western trends. Wardha Saleem joined forces with M. Jafferjees to showcase her collection, Orchidaceae and the two brought thoughtful looks to the ramp in collaboration with each other. Other designers who took centre stage on Day Two include Zuria Dor whose collection was dominated by matching separates with accessories from 9Lines. Adnan Pardesy’s Subculture was denim-inspired with hues of metal while Nauman Arfeen presented his all-white collection, Blanche that was inspired by Kintsug, the Japanese art of mending broken pottery with gold. The final presentation of the day, Gulabo by Maheen Khan was a hip, trendy collection that resonated well with those in attendance.

With the purpose of highlighting local trends that have an international appeal, the fashion display turned out to be a success with several designers being approached for their creations. Such events only add to the credibility of Pakistan’s fashion industry, which is definitely one of the most bankable businesses in Pakistan.

Speaking to Instep on the sidelines of the event, designer Nauman Arfeen shared his thoughts on the subject, “It’s all about merging fashion with art and bringing something new to the table. I’ve blended eastern and western trends in my collection, Blanche. Made in Pakistan is all about promoting Pakistani culture and with eastern trends embedded in the collections, it has a strong appeal for international buyers. I am already getting orders as a lot of people have approached me. I think it’s a very good platform.”Read more at:www.queenieau.com/cheap-formal-dresses-au | www.queenieau.com/plus-size-formal-dresses
[ 投稿者:yellowok at 11:43 | Shopping Centres | コメント(0) | トラックバック(0) ]

In an outstanding achievement, both the women’s and men’s throwball teams have won gold for India at the the recent Asian Continental Games 2017, held in Thailand. What’s more, two players from the women’s team, Sharon Pascal and Gaddam Krishna Induja, are from Hyderabad and were coached by Venkat Komu and Jagan Mohan Goud.

“It’s a great feeling. This is our second international win in the last few months. The experience at the Asian Continental Games was different from the World Games 2017. This time, some of the players in the team were government employees; one was a policewoman from Punjab. It was nice playing with people from different parts of the country. We all got along well and our sole aim was to make India proud. We won against Malaysia in the semi-finals and thrashed Thailand in the finals,” says 24-year-old Sharon, proudly.

Induja says that the best part of the series was defeating the home team. “Thailand gave us a tough competition, but we won. I was the captain for the World Games and am glad we could make the country proud again. More parents should encourage their kids to take up sports. The awareness in the city is lacking,” says 19-year-old Induja, who was also a national-level tennis player. “After I suffered from jaundice, I switched to throwball as I couldn’t cotinue tennis. Throwball is tough too as the ball comes spinning in at great speed and we suffer from hand injuries. But I got attached to the sport and will continue playing it,” she adds.

While Sharon works as an Assistant Publishing Specialist at Thomson Reuters and is also pursuing a post graduate degree in Psychology at Osmania University, Induja is pursuing Interior Designing at Hamstech Institute of Fashion and Interior Designing. So doesn't the schedule get hectic? “Yes, it’ very tiring. I practise in the morning, go to work and study during the weekends. But nothing matters more than making the country proud. Playing a sport can also be a stress-buster. I unwind by playing table tennis and dancing,” says Sharon. While Induja adds, “No matter how tiring it gets, I will continue playing for my father. When he tells people that his daughter plays for the country, it makes me happy.”

While both the girls face problems with funds and lack of opportunities, they want to continue playing for India. “I also want to start playing discus throw professionally. It’s all possible because our parents support us at all times,” concludes Sharon.Read more at:http://www.queenieau.com | http://www.queenieau.com/formal-dresses-sydney-au
[ 投稿者:yellowok at 19:03 | Shopping Centres | コメント(0) | トラックバック(0) ]

Kavindama returns to SA Fashion Week 20 years later
Kavindama says she is in Johannesburg to pay homage to the SA Fashion Week and its founder Lucilla Booysen for exposing African fashion and empowering young designers. Kavindama was one of the young designers who were featured by Booysen during the inaugural SA Fashion Week in 1997.

Kavindama – dubbed the Fashion Queen by the local media – first achieved prominence when she pioneered the merger of Southern African dressmaking and artistry with Western fabrics in the early 90s, inspired by the immense possibilities of recreating Ndebele fashion.

Her exquisite Ndebele fashion wear and beadwork also formed part of the collections on the runway at the launch of the M-Net Face of Africa – southern Africa finalists in Johannesburg. The experience, Kavindama said this week, has inspired her to continue exploring the infinite possibilities of Ndebele design and knitwear.

Today, Ndebele fashion is celebrated internationally and is in vogue throughout southern Africa. Next month, the legendary fashion designer will return to South Africa to award upcoming young designers from the SADC region with the Ineeleng Kavindama Fashion Award medals and trophy as part of the grand finale of the Fashion Without Borders Designer Roadshow. The Fashion Without Border Designer Roadshow will be held on November 11 2017 at the Vereeniging Civic Theatre in the Vaal Triangle.

Kavindama says the gold medals are meant to motivate young designers from the SADC Region, who are focused, have business sense and a vision of where they want to go in the near future. “These awards are there to motivate young designers from the region to know that it is possible to singlehandedly change the trends and not to lose patience in what they believe in,” said Kavindama.

In the last 20 years, Kavindama has won the best designer for Menswear at the South African Fashion Designers Association in 1995. She is the first designer from Botswana to showcase in the first M-Net Face of Africa in 1997. She is also the first designer from Botswana to participate in the South African Fashion Week in 1997 and 1999. Her extensive body of work has also been featured on CNN after winning the SA Fashion Designers Association best men’s wear in 1995. Kavindama later represented SA at the Vukani Fashion Show in Atlanta, Georgia, USA.

Early this year, Kavindama gave awards to the best fashion designers and models with at the Fashion Without Borders Designer Roadshow in Gaborone. In July this year, Kavindama judged the Botswana President’s Day Fashion Show. She is currently the Director of Ineeleng Holdings (Pty) Limited, a company that deals with supplying medical equipment to the Botswana Government Hospitals since 2006.Read more at:www.queenieau.com/red-carpet-celebrity-dresses | www.queenieau.com/cheap-formal-dresses-au
[ 投稿者:yellowok at 16:53 | Shopping Centres | コメント(0) | トラックバック(0) ]

Designer Caroline Néron on building a thriving Canadian fashion brand
At a time when many Canadian designers are grappling with walking the line between art and commerce, Quebec's Caroline Néron insists it's all about attitude. The 44-year-old Boucherville native, who started her successful acting and singing career at the age of 17, switched gears 14 years ago to pursue a path in jewellery design and retail. Today, she boasts 19 stores in Quebec, one in the West Edmonton Mall, and plans to open soon in Toronto at Square One Shopping Centre. Her online business, which includes handbags and fragrances, is on fire, and she's already started to build a following in the U.S. and Europe. Néron is charismatic, driven, and focused — three choice traits for any entrepreneur — and her fashion-forward aesthetic has helped establish her one Canadian fashion brand that has serious legs. I spoke with Caroline Néron from Montreal recently about her vision and why, even though she's an artist, commerciality is not a dirty word.

It's impressive to see the way your brand's taken off, especially in a country where it's often tough to get a brand going. Did you envision all this when you started your business 14 years ago?

Actually I've always had huge goals in my life, and my first one, when I was five, was to be an actress and a singer. That's when the whole dream started. I started my career at 17 and did lots of series and movies, in Quebec mostly. But even though I had a successful career, when I turned 30, I started getting scared seeing all these actors around who stopped getting work, struggling to get gigs. I thought, one day, it's going to be my turn, because these careers are so up and down I said, okay, you need to be a business woman. You need to be in charge of your career, and make sure that you can provide and also produce your own stuff. Because I was a huge fan of fashion, and shopping was something that I really loved, I decided to go into retailing jewellery. I feel that those are the accessories that really complete a look. So, even though I didn't know anything about it, that's how I launched into it. I called a jewellery designer and she helped me get started. Soon, I had my own kiosk. There was no real plan, just the fact that because I'd been an artist all my life, it was my goal to make sure I was creating every day. Then I had a motorcycle accident, and was in a wheelchair for a while. I couldn't act or sing, so I really focused on my company and grew very fast. Now after 14 years, this is my main focus. It changed my life in such a beautiful way and I've learned so much through it, I'm hardly acting at all anymore. I love my company, and I feel fulfilled.

What inspires you the most about remaining in Canada?

I love Canada. With everything that's going on the world, we have the best country ever, and the more I travel, the more I love my country. I love the open-mindedness and the diversity. We're not perfect but we're pretty close to it. I also love the four seasons. Too much winter is not good, but I try to appreciate it much more because I have an eight-year-old daughter, Emmanuelle, and she needs to do winter sports and appreciate the snow.

To what do you attribute your drive and that clarity of vision?

Maybe my education. My parents are both business people. They're in real estate, but they took charge of their careers. I guess it was the way my parents always educated me and my sister to follow our dreams, even if they were scared when I first said I wanted to have a manager when I was only nine-years-old. The fact that they helped me and gave me confidence…well, just having that gives you wings. Also, because I was extroverted, I always talked about my emotions and how I felt, and I always expressed what I wanted to have and I put it down on paper. I was very disciplined since I was very young. I believe that if you put it down on paper, at one point you will do something about it.

You seem to really understand the importance of walking the line between art and commerce. Most people don't have both sides of their brain working that way — they're either creative, or they're business-minded.

But what most creative people always say is, I'm not good at business! Stop saying that to your brain. You are good. You just have to start focusing. I learned it all. Obviously I had some of the right characteristics — like my temperament was maybe made for that. But I still try to influence people to stop talking negatively about business. A lot of artists think that because they're thinking marketing, they're thinking of the consumers and they're reducing the quality of creativity. That's not the case at all. It's the opposite. You have to understand your market and you can go crazy on a piece, but just make sure there are some pieces that are less niche and going for a wider range of people. As an artist you want people to love it, to wear it.

You're also doing pieces for men.

And wow! That's a growing market…

How come? Why do you think men are so attracted to maybe not only what you do but jewellery in general these days?

I think it's new. I have a lot of new customers who never wore any bracelets before. But I feel with the internet, they see other people doing it so then they start doing it. They start thinking about taking care of themselves. I feel people — both men and women — are taking much more care of themselves inside and outside.Read more at:www.queenieau.com/pink-bridesmaid-dresses | www.queenieau.com/red-bridesmaid-dresses
[ 投稿者:yellowok at 19:02 | Shopping Centres | コメント(0) | トラックバック(0) ]

Indonesia seeks to make a mark with Modest Fashion Week 2017
As a Muslim-majority country, Indonesia has a huge potential in developing its Muslim fashion industry.

Realizing this, Indonesia Modest Fashion Designers (IMFD) supported by the Tourism ministry is set to hold Indonesia Modest Fashion Week (IMFW) 2017 event on Oct. 12-15 at the Jakarta Convention Center in Jakarta.

“This event is part of our efforts to encourage private companies, industries and associations to achieve the goal of becoming the Muslim fashion capital in the world,” said the ministry’s archipelago tourism marketing development deputy, Esthy Reko Astuti.

Esthy considered fashion and tourism important to the creative industry. Moreover, fashion contributes a lot to the tourism sector, other than culinary and souvenirs.

“Tourists mostly spend their money on these three things apart from hotel and transportation,” Esthy added.

She also encouraged Muslim fashion designers to incorporate local material into their design.

“There should be a local touch because it’s who we are. We have tenun, batik, pearls and gemstones,” she said.

“The creativity of Indonesian designers have allowed them to compete in the global stage; local material gives a competitive edge for these designers and it’s also an effective promotional tool for Indonesia,” added IMFW 2017 project director Jeny Tjahyawati.

Prior to becoming Indonesia Modest Fashion Week 2017, the event was named Indonesia Islamic Fashion and Product (IIFP) for the past two years.

For this year, the event is set to feature 150 booths and 60 works from local and international designers.Read more at:www.queenieau.com/bridesmaid-dresses | http://www.queenieau.com/formal-dresses-sydney-au
[ 投稿者:yellowok at 12:04 | Shopping Centres | コメント(0) | トラックバック(0) ]

Ralph Lauren opens the garage doors at New York Fashion Week
A model walks the runway for the Ralph Lauren Collection in his garage. Picture: AFP
A garage might seem an incongruous location for a luxury fashion catwalk — unless that garage is owned by Ralph Lauren and filled with one of the world’s great collections of vintage cars.

On the penultimate day of New York Fashion Week, guests were transported 60km north of Manhattan to Lauren’s property in Bedford for dinner and a show for his Fall 2017-18 collection.

The designer is one of those ­adhering to the “see now, buy now” schedule, where clothes are available immediately to buy. Some others, including Tom Ford, had tried the new concept, but ­returned to the traditional six-month lead-time model.

“It’s wonderful if you can do it,” Lauren told Women’s Wear Da ily. “The scheduling is not easy. Wear-now is difficult. It’s proven difficult for many people, and it’s not easy for me, either. But I thought it was interesting and I’m trying it. But the clothes are the most important thing.”

In glossy racing-car shades of yellow, black, cobalt, red and silver, Lauren’s collection included sleek slip dresses, crystal-encrusted column dresses, and bright tulle-skirted ballgowns, some with patent leather bustier tops, others topped off with biker jackets.

In addition to the eveningwear looks, Lauren offered tailoring best suited to a Sunday drive — car coats and trenchcoats, belted jumpsuits and shirting for men and women in a multitude of greys and checks.

Coach designer Stuart Vevers continued his Americana-through-British-eyes take on the heritage American label’s Spring 2018 collection.

On a glitter-strewn runway, in addition to the designer’s now-signature varsity jackets and college jumpers, he added sparkling slip dresses with a touch of 1930s nostalgia. Western influences in cowboy jackets and shirting came through for both men and women.

Denim was a big addition this season, including patchworked jeans, shorts and jackets, again with nostalgic American flair.

Designs by the late artist Keith Haring were reimagined in glittery motifs on dresses and tops.

Also showing her Spring 2018 collection was Gabriela Hearst, the winner of this year’s International Woolmark Prize for women’s wear. Her upmarket minimalism played out in pared-back classics — trenchcoats, and high-sheen suiting in shades of champagne, navy and pale pink — and elegant asymmetric dresses.Read more at:www.queenieau.com/short-mini-formal-dresses | www.queenieau.com/plus-size-formal-dresses
[ 投稿者:yellowok at 14:53 | Shopping Centres | コメント(0) | トラックバック(0) ]

Australian Dion Lee showcases designs
Dion Lee has clearly settled into life in New York if the inspiration behind his new collection is any indication.

The Sydney designer, who has been based in the US for the past year, showed his Spring 2018 collection on day three of New York Fashion Week at the weekend, his ninth show on the calendar.

Other designers showing on day three included Tibi, Self Portrait, Alexander Wang and Christian Siriano, whose collection was modelled by a typically diverse range of models of different sizes, ages, races and for the first time, gender.

The New York show was also notable for the runway debut of emerging star Kaia Gerber, the daughter of former supermodel Cindy Crawford.

Last week Gerber turned 16 — making her eligible to appear on the New York runway — and is already being labelled one of the fashion industry’s “It” girls.

Lee spoke to The Australian from New York about his collection: “The starting point ... was ­really the contrast ­between living and working in ­really urban environments and leaving frequently on the weekends.

“Everyone works really hard in this city and looks forward to the weekend.

“You’re almost this dual person — who you are during your work life and where you’re escaping to.”

In terms of aesthetic, he continues, this translates as “a mixture between quite tailored silhouettes and this somewhat summery athleticism”.

He delivered formal styles in more casual fabrics and techniques and vice versa. This included something new to Lee’s work: denim.

“I’ve touched on it before, but not in a fully fledged way. It’s my take on the classics — the denim jacket, the pants, but more a trouser cut.”

Flipping this, he also took the language of denim, such as the classic denim jacket, and recreated it in other fabrics, including double-faced leather.

“I’m mixing those more casual elements in with what is usually a more formal language.”

Lee has long experimented with technical fabrications and complex pattern-cutting techniques; this season he used knotting, draping, twisting “and manipulating more traditional silhouettes to be a little more undone and have a sense of ease”.

Lee showed his first menswear collection alongside his women’s line on the runway in Sydney at Australian Fashion Week in May this year; this weekend he unveiled his second men’s range in New York.

“I think Sydney was a really good precursor for that, so we have some experience in putting it together. I think it’s a nice evolution of a collection. I’m continuing to take things that I’m most interested in and refining them and defining the character of the brand.”

Lee’s mother flew in from Sydney to sit front row at the show, taking pride of place with fashion industry insiders including Caroline Issa and Robin Givhan.Read more at:http://www.queenieau.com/formal-dresses-brisbane-trends | http://www.queenieau.com/formal-dresses-melbourne-au
[ 投稿者:yellowok at 19:55 | Shopping Centres | コメント(0) | トラックバック(0) ]

Alice Temperley spends 'six months' designing new collections
The 42-year-old fashion designer, who founded her eponymous brand in 2000, is set to showcase her upcoming capsule at London Fashion Week later this month, and the star has revealed her and her creative team "work really hard" for half of the year to perfect the garments before they showcase them.

Speaking to Claudia Winkleman on BBC Radio Two on Sunday, the creative mastermind said: "I think I have done probably my 26th [collection] and you probably get used to it, and the team is amazing and we work for six months, and we work really hard to put it together, and by the time show time comes it's finished, it's priced and then the production it's kind of over to the team."

Although the fashion mogul has released multiple fashion lines, she still feels nervous prior to the big unveil.

She added: "You do still get butterflies but it is over to them. You have to be organised there's so many clothes. You have to be organised."

But before the star puts pen to paper and comes up with her creations she takes some time out and "switches off" from the world because it helps her to feel inspired.

She said: "Really I get inspiration when I 'm not doing anything and I switch off and I'm off gadgets, I'm off everything and lie quietly. I have a big archive so I collect for that a lot.

I do markets, I do research places, travel and I go to New York, or LA, or different cities, I go to special textile fabric archive places, I go to lots of reclamation yards, and junk yards and I just love stuff and looking. So I am always collecting. Then we figure out who our muse is and how we want her to look for the season. And then we build."

Alice - who has eight-year-old son Fox - has hinted she is excited for the upcoming exhibition as it is her "favourite" time of the year.

She explained: "London has an edge, it definitely does.

"I showed in New York because we had shops over there and we needed to support our wholesale market. And then I had a son. Then I decided I want to be in London, I am a London designer, it's good to support London Fashion Week.

"Now there's so many good designers in England that it makes it a really exciting place to be. And it's my favourite fashion week out of all of them. "Read more at:www.queenieau.com/short-mini-formal-dresses | www.queenieau.com/long-formal-dresses
[ 投稿者:yellowok at 15:17 | Shopping Centres | コメント(0) | トラックバック(0) ]

Offshore, onshore success by design
Local fashion designers and clothing manufacturers are showing they can find opportunities on the global stage, amid tough competition from international production and retail chains.

Perth-based designers that have won contracts with international stockists in the past year, include three with major players in the Chinese retail space.

In May, Business News revealed three local brands had garnered interest in China, after Fashion Council WA signed a partnership with China Fashion Week and took local designers to the event.

Among them was North Fremantle-based Empire Rose, founded by Kathryn Cizeika in 1998, which signed on with Chinese high-end boutique Avectoi.

Fremantle-based Morrison, co-founded by Kylie Radford and her husband, Richard Poulson, and Claremont-based Ae'lkemi, founded by Alvin Fernandez, also secured deals in China.

Meanwhile, a fourth local designer recently signed an agreement with Austria-based crystal producer Swarovski.

Guildford-based brand Izabela Felinski, founded by Izabela Felinska, secured a partnership agreement under which her embroidered jewellery is sold through Swarovski’s website and displayed at the company’s Sydney store.

Ms Felinska said the agreement made her one of a handful of Australian designers on the platform.

“I combined two different techniques, traditional embroidery and the (use of) crystals,” Ms Felinska told Business News.

“It’s kind of new on the market in Australia.

“I think this is why I attracted Swarovski; because they’re not used to it.”

That contract was more recently followed by a sales agreement with website The Iconic for Ms Felinska’s range.

She said an angel investor has contributed a small sum to the business, and a further investment round was under consideration.

Her business has sourced workers to manufacture the jewellery in India, and trained them in Ms Felinska’s preferred style of embroidery.

Several other Western Australian designers have also taken their production to the subcontinent, with Belmont-based fashion industry advisory body TCF Australia hosting regular trade missions to Jaipur in India.

TCF founder Carol Hanlon told Business News a small group of designers would be heading to India later this year on a trip funded by that nation’s government.

She said Jaipur’s artisans specialised in embroidery and embellishments, which were not skills widely available in WA.

“Relationships in supply chains are vitally important; designers and fashion businesses today need global supply chains, in particular for raw materials,” Ms Hanlon said.

“We link WA designers into supply chains in Indonesia, Hong Kong, China, Vietnam and India.

“There is demand for locally made (products), but the designer still needs to access textiles, trims and labour sourced offshore.

“That needs transparent, accredited supply chains.”

She said TCF also ran missions to Hong Kong, connecting designers with potential distribution networks, and provided an online incubation service where fashion hopefuls could sharpen their business skills.

One successful WA designer has moved permanently overseas, with Sab Five Five founder Sabrina Wong now in Cambodia.

Ms Wong told Business News that was partly because she had friends there, and partly a business decision.

She said she had previously manufactured in Brunei.

“It’s easy to source fabric from here (Cambodia),” Ms Wong said.

“Manufacturing in Cambodia is way easier, because I had to import people into Brunei, there were no skilled workers there.

“(That meant) I had to pay more money for importation of labour.”

The brand’s flagship boutique in Claremont is now owned by a friend and operating under a new name, Shop Number Four, according to Ms Wong.

“I supply her clothes now, (although) her order has dropped, because I think the retail sector has turned down,” she said.

“My business is personal. I never felt the drop in sales. my (work) is tailored, custom made, I have a certain style.

“My customers like my style, they like the fabrics I choose, there is a niche market there.”

Emerging talent

Monster Alphabets founder Sarah Watanabe said her brand had attracted interest from department stores in Asia, with the business facing a decision whether to take the next big step or consolidate.

She said the brand had made a point of supporting local businesses, sourcing fabric locally, and manufacturing in small numbers.

Monster’s focus is something Ms Watanabe calls ‘slow fashion’, a counter to the recent trend of ‘fast fashion’ offered by retailers such as H&M and Zara.

Those global businesses seek to churn out multiple collections a year, with limited time between items appearing on the runway and in the shopping bags of consumers.

One such global player, Topshop, struggled in Australia, however, with the company’s stores, including in the Perth CBD, shut as the local arm went into administration.

A British-led rescue last month is expected to mean the reopening of five Topshop outlets across Australia.

Ms Watanabe said Monster’s model had support from consumers, although it was not necessarily as good for profitability.

“I try and work on the principle of garments that last more than one season,” she said.

“I think that has a positive effect on the environment as well, because we don’t process as much.

“My customers will look after the garment a bit better; the price point is a little bit higher, but they’re invested in it more.

“It has worked so far, and it’s definitely a principle that works against the bigger chains.”


Garment makers and manufacturers are also having success in local markets.

Osborne Park-based Desam makes uniforms for schools and the hospitality industry, and has just launched an evening wear range, owner Kerstin Otway told Business News.

Ms Otway said her business, which has eight full-time employees and a number of contractors, was aware of the competition from overseas manufacturing, but had worked on building its own niche with a high-end focus.

Schools provided a regular source of demand for Desam’s products, particularly given their tendency to ‘buy local’.

Local production also had advantages for schools, Ms Otway said, because orders were usually made in the hundreds, rather than the thousands.

“They appreciate the benefits of tying-up less financial resources and increasing their flexibility by having stock service, lower minimum order quantities, quicker turnaround of their order, high quality and better after sales service,” Ms Otway said.

One of Desam’s key competitors produces overseas, however, with Bayswater-based school uniform supplier Nell Gray using a highly automated factory in Vietnam.

Belmont-based clothing manufacturer Stewart & Heaton Clothing Company won a major domestic contract earlier this year when the state government selected it for a 10-year, $96.5 million uniform contract.

Co-owner Simon Stewart told Business News about 60 per cent of the company’s production was in Australia.

He said the latest contract was a full-service package for all clothing and apparel across a worker’s life cycle.

That approach meant clients hold less working capital and had a much simpler procurement process, which was the business’s edge against cheaper overseas players.

“The cost of Australian manufacturing has continued to escalate. We sell predominantly into the government sector and (they’ve) been subject to budgetary constraints,” Mr Stewart said.

“Garments in their simplest form are fabric and labour; labour is something that is transportable.

“We’re doing what we can to maximise local production but it's becoming increasingly difficult because the core critical mass manufacturing has essentially moved offshore.”

That led to problems in quality control and environmental compliance, he said, while local operations had focused on becoming specialised, dealing with lower quantities and with a higher speed to market.Read more at:www.queenieau.com/pink-formal-dresses | www.queenieau.com/green-formal-dresses
[ 投稿者:yellowok at 17:23 | Shopping Centres | コメント(0) | トラックバック(0) ]

School-age designers sew away their summers
School-age designers sew away their summers

While her friends have been busy with activities like playing soccer and swimming, Emma Fox has spent much of her summer at the sewing machine, fashioning garb like a peplum top, her favorite creation.

"I'm definitely the only one who sews," says the sixth grader from Corona del Mar, California, who has devoted her summers to the craft since she was 7. "I love that you can create anything you want. You can be who you are."

Emma, 11, is one of 800 or so young sewing enthusiasts attending fashion camp this summer at a place called Create. Design. Sew.

The Tustin, California, business is one of many sewing studios that have seen a surge in interest from kids.

Sewing teachers say the trend is being driven by factors ranging from the robust do-it-yourself movement and design-oriented TV shows like "Project Runway" to the decline of skills-based courses, such as home economics, in schools.

"When we took a lot of those vocational classes out of the public school system we were left with a generation of parents who don't have the skills to teach their child how to sew," says Theresa Childs, who runs Fabricate Studios, which offers sewing classes for kids and adults in Atlanta.

Interest in sewing also reflects an emphasis among kids on individuality and personalization, instructors say.

"When I was a kid, I wanted to take that label from the back of my clothes and sew it on the outside. And God forbid you wore something that your mom made you. It was horrifying," says Erin Bianchi Hibbert, who owns Create. Design. Sew. "But today the world is so small. So if kids can make something that's one-of-a-kind unique, its special to them."

Many sewing studios offer after-school programs during the school year, and camps in the summer, often week-long programs grouped by age or skill level.

The Fashion Class, a program in Manhattan's garment district, starts campers at 6 years old designing and sewing simple clothing. By their teens, many are creating elaborate garments like raincoats and prom dresses, says Kerri Quigley, who owns the studio.

Campers go on field trips to places like the Metropolitan Museum's Costume Institute and designers' showrooms. Quigley said she has seen more boys signing up for the program in recent years, too.

In Seattle, Carisa Brunner, owner of Made Sewing Studio, runs a fashion camp that aims to show kids what it takes to be a fashion designer: things like finding inspiration, selecting fabric, taking measurements, placing zippers and, ultimately, putting it all together.

"They are just really interested in being creative, and that's what is cool about sewing," Brunner says.

Brunner says that when she opened her studio in 2011, she thought only grownups would be interested. Today, however, her summer camp draws roughly 200 kids. She also runs about after-school programs at about 25 schools. Made Sewing Studio is expanding into a second location this summer.

Charlie Renaud, a 10-year-old rising fifth grader from Riverside, California, says she got hooked on sewing at age 9 when her grandmother gave her a mini sewing machine.

"From there I decided I wanted to be a fashion designer," Charlie says. "My friends all play video games, dance and play sports. None of them sew.

"It's my thing," she says.Read more at:beautiful formal dresses | formal dresses sydney

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