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2018年11月02日
Cattle Than We Do About

  ‘We Know More About Our Cattle Than We Do About Our people’


  The deputy chief veterinary officer with the Department of Agriculture, Food and the Marine, paula Barry Walsh, explained food production and safety procedures in Ireland to delegates at the seminar in Jakarta.


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  She stated that Ireland finds out what the consumer is looking for. She went on to describe how we will produce those products to a high and safe standard. paula described the highly-skilled workforce involved in Irish food production and the controls and procedures that they follow.


  For us it doesn’t matter if our consumer is in Dublin or Jakarta. They are all consumers and they are all our concern.


  She told the audience that: “We know more about our cattle than we do about our people. Ireland is a small country with a significant amount of experience in exports.”


  Senior representatives from the Indonesian Ministry of Agriculture were also present along with Mr. Stefanus Indrayana, Secretary General of the Indonesian Food and Beverage Association, GApMMI.


  Government and industry are closely linked in Asia and engaging with senior representatives from the Indonesian Ministry of Agriculture can deliver significant impact at trade level through awareness building, access and registration.


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  Dairy Industry Representatives


  Among attendees at the Origin Green Diary Seminars are a number of leading Irish dairy companies and importers in the region, including: Dairy Industry Ireland; Carbery; Dairygold; Glanbia; Ornua; Glenstal Arrabawn; and Lacpatrick.


  These dairy seminars are organised as part of a week-long Trade Mission to the region to allow the Irish dairy industry gain an in-depth market understanding and to secure new business opportunities.


  The 20 representatives from the Irish dairy industry on the Trade Mission took part in cultural immersion visits, organised by Bord Bia, ahead of the dairy seminar.


  AgriLand will give you some insights into the Indonesian market with reports from these visits to supermarkets and production facilities.


  Business-To-Business Meetings


  Bord Bia will reach 200 industry representatives through a targeted trade marketing campaign. This is the first time on a Trade Mission that Bord Bia has arranged 75 business-to-business ‘speed-networking’ meetings in Malaysia – similar to this year’s marketplace in Dublin.


  This event immediately introduces Irish companies to key importers and buyers.


  Bord Bia Supports Dairy Opportunity In South East Asia


  Both Indonesia and Malaysia have been identified as offering potential for dairy export growth through Bord Bia’s prioritising Markets study due to their expanding middle class, dependence on imported dairy and the growing demand for consumer foods made from quality ingredients.


  CEO of Bord Bia, Tara McCarthy stated: “Bord Bia is increasing its resources across South East Asia to assist Irish exporters leverage these evolving opportunities and position Ireland as a value-added supplier into the future. We have invested in insight and intelligence to enable Irish exporters to develop a network of distributors and importers in the region.”


  Sustainable farming is more and more used in the world. In Ireland, Origin Green encourages Irish farmers to work on food sustainability and prolong the lifespan of unique natural resources through contemporary farming.


  Bord Bia’s insight team completed an immersion study in both markets to explore consumer attitudes to food and, specifically, to identify opportunities for Irish dairy.


  Bord Bia researchers visited families and consumers in Jakarta and Kuala Lumpur to understand their attitudes to and consumption of dairy. To date, Ireland has been a limited supplier into these markets with combined dairy exports valued at under €50 million.


  Image source: Bord Bia


  Tara added: “The opportunity in these two markets is significant as Indonesian and Malaysian consumers increase the percentage of dairy-based food in their diet.


  “We will work with industry as they develop new products to ensure they address local taste preferences and demand for functionality around protein and calcium. There is real potential to deliver a unique message for Ireland around our natural, sustainable dairy industry, which is already in line with their values.”


  Traditionally, Indonesia and Malaysia look to Oceania and India as sources for imported food. This means that awareness of Ireland as a dairy and meat producer is low. However, Bord Bia is confident that there is a growing demand for sustainable sources of ingredients from Europe, which presents opportunities for Ireland.


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[ 投稿者:lqongnag at 17:02 | 随写 | コメント(0) | トラックバック(0) ]

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